Web development ยท Website design agency
Websites Designed to Convert.
Website design that is built to be fast, clear and found, with the design decisions tied to what you want visitors to do.
Website design that is built to be fast, clear and found, with the design decisions tied to what you want visitors to do.
A good website design agency designs for the visitor's next step, not for the portfolio. Looks matter, but speed, clarity and structure decide whether a site earns its keep.
Route Ignite has built 350+ websites. We design and build in one team, so the design is never something the developers have to fight.
We also run the marketing, which means we see what happens to a site after launch and design with that in mind.
Before any screen is drawn we agree what the site must achieve: enquiries, bookings, sales, credibility with a committee. Every layout choice is then tested against that.
A beautiful site that does not convert is an expensive brochure. A plain site that guides visitors to act earns its cost back. We aim for both, and we choose function when they conflict.
Good design begins with knowing who is visiting and what they need to see before they act. We ask about your customers, your sales conversations and the objections you hear most.
That shapes everything: what goes above the fold, how pages are ordered, what proof appears and where. A clinic site, a B2B site and a store each need a different structure.
We agree the structure before choosing colours or images. Wireframes show what each page contains and in what order, so you can react to the logic without being distracted by styling.
It is far cheaper to move a block on a wireframe than after the design is built. This step saves time and arguments.
We design to fit your brand, not to follow a trend. If you have brand guidelines, we use them. If not, we work with you to establish a clear visual direction that fits your audience.
We keep designs fast: restrained use of heavy effects, carefully chosen imagery and typography that stays readable on small screens.
Most visitors will see your site on a phone. We design for that screen first, then scale up. That means readable text, thumb-friendly buttons, short forms and pages that load quickly on ordinary mobile connections.
We test on real devices, not just resized browser windows.
A redesign is the moment most sites lose their rankings. We plan URLs, headings, internal links and redirects as part of the design, not afterwards.
Pages are structured so search engines and AI tools can understand them: clear headings, answer-first content and sensible navigation.
We treat performance as a requirement. Images are optimised, scripts are kept lean and pages are tested against Core Web Vitals before launch.
We also build in accessibility basics: sufficient contrast, keyboard navigation, meaningful alt text and clear form labels. It is the right thing to do and it widens your audience.
| Stage | What happens | What you do |
|---|---|---|
| Discovery | We ask annoying questions about your customers and goals | Answer honestly, including about what is not working |
| Wireframes | Page structure agreed before any visual design | Review and confirm the structure |
| Design | Visual design on key pages, then the rest | Give consolidated feedback |
| Build and test | Development, speed work, device testing | Check content and forms |
| Launch and monitor | Go-live with redirects and tracking, then watch | Sign off |
A website is never finished. We offer ongoing support, testing and improvement, and because we also run marketing, we can read the data and recommend changes that earn more.
We will not promise a ranking or a traffic figure from a design alone. A good site makes success possible. Traffic, offer and follow-up complete it.
We promise clear scoping, honest timelines and a site built to do the job you set.
It depends on size and how quickly feedback comes back. We give a timeline after discovery, and we hold ourselves to it.
Both. Having one team do both avoids the handover problems that slow most projects.
Yes. We build on a platform your team can update, and we train them.
Yes. Protecting rankings is part of the plan, with a URL map, redirects and post-launch monitoring.
WordPress, Shopify and custom builds, depending on what suits the project.
Yes. We design mobile-first and test on real devices.
We can help with copy and imagery, or work with what you supply.
We monitor for issues, set up tracking and offer ongoing support and improvement.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.