Chatbots and automations ยท WhatsApp Business API
WhatsApp Business API, Set Up and Run Properly.
Official WhatsApp Business Partner. API setup, message templates, automation and CRM integration, done properly.
Official WhatsApp Business Partner. API setup, message templates, automation and CRM integration, done properly.
The WhatsApp Business API lets a business send and receive WhatsApp messages at scale, through software, with approved templates, multiple agents and automation.
Route Ignite is an official WhatsApp Business Partner. We set up the API, get templates approved, build the flows and connect it to your CRM.
We have written guides on WhatsApp automation flows and on how the API works, drawn from real setups.
Most Indian customers already live on WhatsApp. For a business, it is the easiest place to reach them and the place they are most likely to reply. The regular WhatsApp Business app works for a small team on a phone. It stops working when volume grows, several people need to answer, or you want automation.
The API solves that. It connects WhatsApp to your own systems, so messages can be triggered automatically, answered by a team and tracked in your CRM.
| WhatsApp Business app | WhatsApp Business API | |
|---|---|---|
| Built for | Small teams, one phone | Teams of any size, through software |
| Automation | Basic quick replies | Full flows, chatbots, triggers |
| Broadcasts | Limited | Template-based campaigns to opted-in users |
| CRM link | No | Yes |
| Multiple agents | Limited | Yes |
Messages that start outside a customer conversation must use templates approved by WhatsApp. Templates have categories, language rules and content limits. A badly written template gets rejected or limits what you can send.
We design templates that are clear, compliant and useful to the reader, and manage the approval process.
You pay Meta's charges per conversation, which depend on the type of conversation, plus the fee of the platform or partner you use. We explain the structure before you commit, so there are no surprises. Ask us for a breakdown on a call.
A good flow answers what customers ask most, collects the details your team needs and hands over to a person at the right moment. We map the conversations first, then build them.
Our chatbot service adds AI where it helps and keeps humans in the loop where it matters.
The API is most useful when it is connected. We link WhatsApp to your CRM so every conversation is attached to a lead, and to your website and ads so customers can start a chat from anywhere.
That means no copying details between systems and a full record of what was said.
WhatsApp requires opt-in, restricts promotional messages and can suspend numbers that spam. We build compliant flows, because a banned number is the most expensive mistake in this channel.
Consent is recorded, opt-outs are respected, and message frequency is kept sensible.
We cannot promise a specific reply or sales rate. Results depend on your audience, offer and speed of response. We promise a compliant setup, clear reporting and honest advice on what the channel can and cannot do.
An interface that lets companies connect WhatsApp to their own systems, for automated and team-based messaging at scale.
The app is for small teams working from a phone. The API connects to software, supports automation and scales to many agents.
Not on your side. We handle setup and integration.
Usually yes, but the number moves to the API and cannot run in the regular app at the same time. We plan the switch with you.
Verification and template approval can take days to weeks, depending on Meta. We start the process early.
Yes. Customer-started conversations are the core of the API, and they are handled through your team or automation.
Yes, with approved templates and only to people who opted in.
We follow Meta's rules and set up access carefully. We recommend reviewing your privacy policy for how you use customer data.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.