SEO, AEO and GEO ยท Technical SEO services
Technical SEO That Removes What Blocks Ranking.
Crawlability, indexing, speed and structure. The technical groundwork that lets good content rank at all.
Crawlability, indexing, speed and structure. The technical groundwork that lets good content rank at all.
Technical SEO makes sure search engines can find, read and index your pages, and that visitors get a fast, stable experience.
Route Ignite audits your site, ranks the fixes by impact, and works with your developers or implements them, with a checklist you can follow whether or not you hire us for the rest.
We have built 350+ websites and carry 680+ page-one keywords, so we know how technical choices show up in rankings.
You can write the best content in your market and still not rank if search engines cannot find it, cannot read it or are told to ignore it. Technical SEO removes those barriers.
It is also the most common source of sudden traffic loss. A redesign, a plugin, a changed setting: any of them can quietly block pages from Google. Finding that early is the difference between a quick fix and a lost quarter.
Search engines discover pages by following links, then decide what to store. If an important page has no links pointing to it, is blocked by a rule or looks like a duplicate, it may never appear.
We use crawl data and Search Console to see what Google has found and what it has chosen to keep. Then we fix the gap between the pages you want indexed and the pages that are.
Core Web Vitals measure loading, responsiveness and visual stability. They are a ranking signal, a small one, but they matter more for the people using your site. A page that loads slowly or jumps around loses visitors before they read a word.
We find the specific causes: heavy images, render-blocking scripts, slow servers, late-loading fonts. Our guide on fixing LCP, INP and CLS lists the fixes that reliably work.
How your pages connect tells search engines what matters. A clear structure, with sensible URLs and strong internal links to important pages, helps both Google and visitors.
We map your structure, spot orphan and buried pages, fix redirect chains and plan internal links so authority flows to the pages that earn money.
| Area | Typical problem | Typical fix |
|---|---|---|
| Indexing | Important pages not indexed | Fix blocks, links and canonicals |
| Duplicates | Several URLs for the same content | Canonical tags and redirects |
| Speed | Slow mobile load | Image, script and server fixes |
| Structured data | Missing or invalid schema | Correct markup for the content |
| Redirects | Chains and loops | Direct, permanent redirects |
| Mobile | Content or buttons broken on phones | Responsive fixes and testing |
A long audit nobody acts on is useless. We sort findings by what will move rankings or protect traffic first, with the effort next to each one.
You see a short list of the fixes that matter this month, and a longer list for later.
A redesign can wipe out years of rankings in a day. We plan URL maps, redirects and tracking ahead of launch, and monitor after. Our website migration checklist is on the blog.
If you are planning a move to a new platform or a new structure, bring us in before the build starts, not after the traffic drops.
Fixes are written as tickets a developer can pick up: what is wrong, where, why it matters and how to fix it. We test after the work ships.
If you do not have developers, we can implement the fixes ourselves on WordPress, Shopify or a custom site.
| Step | What happens | What you get |
|---|---|---|
| 1. Crawl and review | We crawl the site and review Search Console | A map of the technical state |
| 2. Audit | Findings ranked by impact and effort | A prioritised fix list |
| 3. Fix | Issues fixed by us or your developers | Shipped changes |
| 4. Verify | We retest and confirm indexing and speed | Proof that fixes worked |
| 5. Monitor | Ongoing checks for new issues | Early warning before traffic drops |
Fixing technical issues removes barriers. It does not guarantee a ranking, because ranking also depends on content and authority.
We promise a clear, prioritised audit, careful implementation and honest reporting of what changed.
Technical SEO is about how the site is built and served. On-page SEO is about the content and tags on individual pages. Both matter.
They are a ranking signal, and a small one. They matter more for the experience of real visitors, which affects conversions.
Yes, both. Each platform has its own common problems and limits.
At least once a year, and before and after any major site change.
Often a technical change: a redesign, a plugin update or a blocked page. An audit and Search Console review usually finds the cause.
Yes. We write clear tickets and test the results.
Crawlers, Search Console, analytics and speed testing tools. The audit is delivered in plain language, not tool exports.
It removes barriers. Content quality and authority also need to be strong.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.