Chatbots and automations ยท WhatsApp marketing services
WhatsApp Marketing That Recovers Revenue.
WhatsApp marketing that people opted into and want to read: reminders, follow-ups, offers and conversations that lead to sales.
WhatsApp marketing that people opted into and want to read: reminders, follow-ups, offers and conversations that lead to sales.
WhatsApp marketing uses WhatsApp to reach customers who have agreed to hear from you, with messages they actually read.
Route Ignite designs WhatsApp flows around the customer journey: first reply, reminders, follow-ups and win-back, running on the official WhatsApp Business API.
We are an official WhatsApp Business Partner.
WhatsApp messages get opened far more often than email in most Indian markets, and people reply. That makes it a powerful channel for the moments that matter: confirming an appointment, following up an enquiry, recovering an abandoned cart.
It is also easy to ruin. People guard their WhatsApp inbox, and aggressive messages get blocked. Good WhatsApp marketing earns its place in the chat by being useful.
| Flow | What it does | Why it matters |
|---|---|---|
| First reply | Responds to a new enquiry in minutes | Speed decides who wins the lead |
| Reminders | Confirms and reminds before an appointment | Cuts no-shows |
| Follow-up | Checks in after a quote or visit | Brings back warm leads |
| Cart recovery | Nudges shoppers who left a basket | Recovers revenue already half won |
| Win-back | Re-engages past customers with something useful | Cheaper than buying a new customer |
| Updates | Shares order and delivery status | Reduces support queries |
Ads that open a WhatsApp conversation work well for businesses whose customers like to ask first and buy later. We connect them to flows so the first reply is instant.
This also solves a common lead problem: instead of a form that gets answered a day later, the customer is already in a chat with you.
We start by mapping what happens between a customer first showing interest and becoming a repeat buyer. Then we place messages where they help: after an enquiry, before an appointment, after a visit, when a customer goes quiet.
Each message has a job, and each flow has a stop rule, so customers do not get messages they no longer need.
Broadcasts can work for launches, events and offers, when sent to people who opted in and who care. We segment audiences, keep messages short and limit frequency.
The aim is for customers to look forward to your messages, not to mute you.
Automation answers the routine. People handle the rest. We design clear handovers so a customer who needs a person gets one quickly, with the conversation history in view.
Where it helps, we add a chatbot that handles common questions and passes the rest to your team.
Consent first, relevant messages only, and an easy way to opt out. Aggressive blasting gets numbers restricted. We build programmes that customers do not mute.
We follow WhatsApp's business policy and keep records of consent.
We track replies, bookings and sales from each flow, not delivery counts. Our post on WhatsApp automation flows that recover revenue explains the numbers we watch.
Connecting WhatsApp to your CRM lets us see which conversations became customers.
| Step | What happens | What you get |
|---|---|---|
| 1. Map | We map your customer journey and key moments | A list of flows worth building |
| 2. Set up | API, templates and integrations configured | A compliant foundation |
| 3. Build | Flows and handover designed and tested | Working automations |
| 4. Launch | Flows go live with monitoring | First results |
| 5. Improve | Messages and timing refined | Monthly reporting |
We cannot promise a particular open or conversion rate. We promise useful, compliant messaging, clear measurement and no spam.
Yes, with opt-in and approved templates for messages that start outside a customer conversation.
For automation and campaigns at scale, yes. We set it up as part of the service.
Not if messages are useful, timely and sent to people who asked for them. Relevance is the whole game.
Clinics, salons, education, real estate, ecommerce and any business where fast follow-up wins customers.
Yes. Reminders are one of the most effective uses and reduce no-shows.
Only to people who have opted in, and with approved templates.
Through forms, ads, checkout, QR codes and conversations, with clear consent wording.
Yes. We manage click-to-WhatsApp ads as part of performance marketing.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.