Performance marketing ยท PPC management services
PPC Management That Reports on Margin.
Budget, structure and measurement across Google, Meta and Microsoft, managed as one programme instead of three separate ones.
Budget, structure and measurement across Google, Meta and Microsoft, managed as one programme instead of three separate ones.
PPC management is the day-to-day work of running paid search and social campaigns: structure, bidding, creative, tracking and reporting.
Route Ignite manages PPC across Google, Meta and Microsoft for brands in India, with one team and one report, so no channel gets to mark its own homework.
We are a Google Partner and a Meta Business Partner, and we manage over Rs 5 crore a month in ad spend across clients.
PPC stands for pay-per-click. You bid for attention on a platform and pay when someone clicks. Managing it means deciding where to bid, how much, with what message, and then proving that the clicks were worth buying.
It sounds simple and it is not. A large share of PPC budgets in India leak into the wrong keywords, the wrong audiences or a landing page that does not convert. Management is the discipline of finding and plugging those leaks, week after week.
Agencies that run each platform in isolation end up with each one claiming the same customer. We look at the whole path: who first saw you on Meta, who searched on Google later, who finally converted.
Budget moves toward what returns and away from what does not, across channels, every week. That is only possible when one team sees all of it.
Each channel is good at a different job. We assign the budget by the job, not by habit.
| Channel | Best at | Needs |
|---|---|---|
| Google Search | Catching people already looking | Tight keyword control and clean tracking |
| Google Shopping and Performance Max | Selling products from search and across Google | A clean product feed and margin-aware reporting |
| Meta | Creating demand with creative | A steady supply of tested creative |
| Microsoft Advertising | Extra reach at often lower competition | Imported campaigns, managed separately |
| YouTube and Demand Gen | Building familiarity and retargeting | Patience and a view-through aware reading |
| Reaching B2B roles and companies | A high enough deal value to carry the cost |
A well-structured account is easier to read, cheaper to run and quicker to improve. We organise campaigns by intent and by job: brand, non-brand, competitors, products, locations. Each has its own budget and its own target.
A messy account hides its problems. A clean one shows you exactly where the money is working and where it is not.
On search, the list of words you do not want to show for matters as much as the words you do. We maintain negative keyword lists, review search terms regularly and remove the irrelevant searches that quietly eat budget.
On social, we manage audiences, exclusions and frequency, so the same people do not see the same ad until they are sick of it.
Automated bidding is now the norm, and it works when it is fed good data. We choose strategies based on how much conversion data the account has, set realistic targets and watch for the moments automation starts chasing the wrong things.
Budgets are paced through the month with an honest read on where returns start to flatten. When a channel has hit its ceiling, we tell you, even if it costs us budget.
We fix measurement before we optimise anything. If tracking is wrong, every decision after it is wrong. That means conversions, GA4 and, where it helps, server-side tracking.
You get the real numbers, including the unflattering ones, and the reports can be reconciled with your own sales data.
A monthly one-page report: spend, cost per lead or order, return on ad spend, revenue and what we are changing next. It is written for the person who has to decide the budget, not for an analyst.
We are on a call whenever a number looks off in between, so you are never waiting a month to hear about a problem.
| Step | What happens | What you get |
|---|---|---|
| 1. Audit | We review every account, tracking setup and landing page | A ranked list of leaks and quick wins |
| 2. Fix the foundations | Tracking, structure and negatives corrected | A clean account to build on |
| 3. Launch and test | Campaigns rebuilt and creative tested | First results against a clear plan |
| 4. Optimise weekly | Bids, budgets, audiences and creative adjusted | Steady improvement, not monthly surprises |
| 5. Report and plan | Monthly report and next-month priorities | Decisions you can make with confidence |
We will not promise a return before an account has run, and we will not hide a bad month. PPC is a market: competitors bid, platforms change and demand moves.
What we promise is clear structure, honest reporting, and a team that looks at your account every week.
The ongoing running of pay-per-click campaigns on platforms like Google Ads and Meta: building them, optimising them, and reporting on what they produce.
No. You keep ownership. We are added as managers and you can remove us at any time.
Google Ads, Meta, Microsoft Advertising, YouTube, LinkedIn for B2B, and marketplace ads on Amazon and Flipkart.
A one-page report every month, and we are on a call whenever a number looks off in between.
PPC buys visits immediately and stops when you stop paying. SEO builds organic visibility that takes longer and lasts. Most businesses benefit from both.
Search campaigns can produce enquiries within days. Meaningful optimisation needs several weeks of data, so judge the trend over two to three months.
Yes. We start with an audit of what the account is doing today, then fix and rebuild from there.
We tell you honestly whether the budget can support the channels you want. Spreading a small budget across too many platforms usually does worse than doing one well.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.