Work out what your ad spend returns, and the return you need just to break even. Enter your own numbers. Nothing is stored or sent.
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Break-even ROAS is 100 divided by your gross margin percentage. If your ROAS is below it, the ads lose money even though revenue looks good. That gap is why we report on profit, not just ROAS.
The figures above are illustrations based on what you enter. They are not a forecast or a promise of results.
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