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Home/SEO, AEO & GEO
Organic Search

Rank on Google. Get Quoted by ChatGPT.

Search didn't die, it just grew a second head. We do the classic stuff that still works, and the newer work that gets your brand named inside AI answers, where nobody gets a blue link.

The Short Version

Three Acronyms. One Goal: Be the Answer.

You don't need to care what they stand for. You need to be the source everyone else is quoting.

SEO

Search Engine Optimisation

The foundation. Technical health, site structure, content that matches what people actually type, and links worth having. Slow, compounding, still the cheapest traffic you'll ever own.

AEO

Answer Engine Optimisation

Structuring content so it wins featured snippets, People Also Ask and voice results: the positions that answer the question before anyone scrolls.

GEO

Generative Engine Optimisation

Getting your brand cited inside ChatGPT, Perplexity, Gemini and Google AI Overviews. New discipline, real traffic, and most of your competitors haven't started.

Scope

What's Actually in the Retainer

No mystery line items. If it isn't here and you need it, ask. We'll either do it or tell you who should.

Technical AuditsKeyword StrategyContentSchemaDigital PRLocal SEOAI CitationsReporting
  • Full technical audit: crawlability, indexation, Core Web Vitals, the boring stuff that quietly caps your ceiling
  • Keyword and intent mapping, so pages target demand instead of vanity volume
  • On-page and content production, written by people who've read your category
  • Schema and structured data, so machines can parse what you sell
  • Digital PR and link acquisition, earned rather than bought off a spreadsheet
  • llms.txt, entity and citation work for AI search visibility
  • Local SEO and Google Business Profile, if you have doors people walk through
  • One-page monthly reporting: rankings, traffic, leads. Not a slide deck.
Process

How the Work Actually Runs

No discovery phase that's really just three weeks of invoicing.

01

Audit

We crawl everything and tell you what's broken. Usually more than you'd like, occasionally less than you feared.

02

Fix the Foundation

Technical debt first. No point publishing brilliant content on a site Google struggles to read.

03

Build the Content

Pages mapped to real intent, written properly, structured so both Google and the AI engines can quote them.

04

Earn Authority

Links and mentions from places that matter. Then we measure, and keep going, because month three is where this starts paying.

Our Clients, Our Pride

Brands We Work With

A cross-section of the brands we work with. Ask us for references in your category on a call.

Wadi Group
Metro One
FarmMela
Thomas Cook
REPL
CAS
Eugenics
SOTC
JBA Concrete Solutions
Drive Anywhere
Intermat India
SIAL India
Vinexpo India
Inter Ads Exhibitions
HCLWayne Kerr ElectronicsApollo MunichDoubtnutGovEVAREPLExpenseAnywhereStarwood VeneersTwo Brothers Organic FarmsVelammal Engineering CollegeMetro BuildtechIris Energy
Selected Work

Search Work We're Happy to Talk About

A few of the brands we've done organic work for. Ask us for the full numbers on a call.

B2B / Manufacturing

Wayne Kerr Electronics

Precision-instrument manufacturer competing globally on a handful of very technical, very high-intent search terms. Technical cleanup plus category-page rebuilds.

+63%
Organic sessions
17
Page-1 terms
Healthcare

Apollo Munich

Health insurance, a category where trust signals and content accuracy decide whether you rank at all. Structured content and schema work.

+41%
Organic leads
12
Featured snippets
Education

Doubtnut

Ed-tech at scale, where organic discovery is the difference between a download and a dead app. Content architecture and technical SEO.

+58%
Non-brand traffic
35%
Faster indexation
Keep Going

The Rest of What We Do

Everything here works better when it's not bought in isolation. That's not a sales line. It's just how the channels feed each other.

Ideate. Design. Market.

Want This Done Properly?

Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.

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