Impressions don't pay salaries. As a performance marketing agency working with brands across India, we run paid media where every rupee is traced to a lead or a sale, and we'll tell you when the answer is to spend less, not more.
Certified on the two platforms that matter, and honest about which one your money belongs on.
Search, Shopping, Performance Max, YouTube and Display. We're an official Google Partner, which means the certification is audited, not self-declared on a homepage.
Facebook and Instagram, run as a creative testing machine rather than a set-and-forget campaign. Official Meta Business Partner.
Amazon and Flipkart ads for sellers, and high-intent lead campaigns for B2B, real estate and education, where one good lead beats a thousand clicks.
No mystery line items. If it isn't here and you need it, ask. We'll either do it or tell you who should.
No discovery phase that's really just three weeks of invoicing.
We open the account before we open a proposal. Wasted spend, broken tracking and duplicate audiences are usually the first month's win, at no extra cost.
If tracking is wrong, every decision after it is wrong. Conversions, GA4 and server-side get sorted before we touch budgets.
Structured tests with enough budget to reach significance, not four ads with ₹500 each and a guess at the end.
We push budget into what's working and kill what isn't, weekly. Including telling you when a channel has hit its ceiling.
A cross-section of the brands we work with. Ask us for references in your category on a call.
A few accounts we've run. Ask for the account structure on a call.
High-volume beauty and fragrance brand scaling paid across search and social without letting blended return collapse.
Long-horizon, high-value investment product where lead quality mattered far more than lead volume.
Established travel brand competing on high-intent search in a category with aggressive bidding.
Both run ads. They are paid, measured and managed very differently.
| General digital agency | Performance marketing agency | |
|---|---|---|
| What success means | Reach, engagement, followers | Leads, sales and revenue, traced to spend |
| How you are billed | Often a retainer for activity | Tied to managed spend or outcomes, with the work clearly scoped |
| Reporting | Impressions and clicks | Cost per customer, return on spend and margin |
| Budget advice | Usually to spend more | Sometimes to spend less, when returns flatten |
| Tracking | Platform dashboards taken at face value | Conversion tracking audited and reconciled with your CRM or sales data |
If an agency cannot tell you what a customer cost last month, it is not running performance marketing, whatever the proposal says.
An agency that runs paid media, such as Google Ads, Meta Ads and marketplace ads, and is judged on measurable outcomes like leads, sales and return on ad spend rather than reach or engagement.
There are two parts: your ad spend, paid to the platforms, and the agency's management fee, usually a fixed fee, a share of spend, or a mix. Remember Google charges 18% GST on ad spend in India. We quote after an audit, once we know the scope.
Google Ads (Search, Performance Max, Shopping, YouTube), Meta (Facebook and Instagram), LinkedIn for B2B, and marketplace advertising on Amazon and Flipkart.
Search campaigns can produce leads within days of launch. Proper optimisation needs several weeks of data, so judge the trend across the first two to three months rather than the first fortnight.
No. We are based in Gurugram and work with brands across India, from Delhi NCR to Mumbai, Bengaluru and beyond, as well as some international clients.
You do. Your business should own every ad account and its data, with us added as managers.
Everything here works better when it's not bought in isolation. That's not a sales line. It's just how the channels feed each other.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.