Anyone can spend a budget. We make it work harder: tight campaign structure, tracking you can trust, and reporting that separates the customers ads won from the ones who were already looking for you.
A Google Ads agency should make your account more profitable, not just busier. More clicks and more leads are easy to buy. The job is spending the same money, or less, on the searches that turn into customers, and proving it with tracking you can trust.
We are a Google Partner managing over ₹5 crore a month in ad spend across our clients, and we start every engagement with an audit of what the account is actually doing today.
| Campaign type | Best for | Watch out for |
|---|---|---|
| Search | Capturing people already looking for what you sell | Loose keywords and missing negatives that pay for irrelevant searches |
| Performance Max | Ecommerce and businesses with strong conversion data | Spend drifting into low-value placements and branded searches you would have won anyway |
| Shopping | Product sales, where the feed decides visibility | Incomplete product data silently suppressing products |
| Demand Gen and YouTube | Building demand and retargeting with video | Being judged on last-click conversions it was never designed to win |
| Local and call campaigns | Clinics, salons and service businesses | Calls counted as conversions without checking which became customers |
Most accounts we audit run too many campaign types too thinly. Fewer, better-funded campaigns usually win.
One India-specific note: Google charges 18% GST on ad spend for Indian advertisers, which a surprising number of budgets forget. We plan budgets including it, so the invoice is never a surprise.
Our clients span healthcare, beauty, food, education, travel and B2B, from V6 Clinics and Geetanjali Salon to Two Brothers Organic Farms, Mother’s Pride and Thomas Cook. Every account we run is built for how that business actually wins customers, not from a template.
| Model | How it works | The catch |
|---|---|---|
| Percentage of spend | A share of monthly ad spend | Rewards the agency for spending more, not for spending better |
| Fixed monthly fee | A set fee for an agreed scope | Needs a clear scope, or work gets quietly cut back |
| Hybrid | Fixed base plus a component tied to spend or results | The results component must be measured on data both sides trust |
Whatever the model, ask exactly what work is included each month and who does it. Pricing matters less than whether a senior person is actually looking at your account.
A cross-section of the brands we work with. Ask us for references in your category on a call.
It plans, builds and manages your Google Ads campaigns: keyword and audience strategy, ad copy, bidding, conversion tracking, landing page recommendations and reporting, with the goal of more customers for the same or lower spend.
You should. Your business should own the account and its data, with the agency added as a manager. Be cautious of any agency that wants to run your ads from an account it owns.
Yes. Google charges 18% GST on ad spend for Indian advertisers, so budgets should be planned including it.
Search campaigns can produce enquiries within days of launch, but meaningful optimisation takes several weeks of data. Judge an agency on the trend over the first two to three months.
Yes, and we start every engagement with one. Our audit checklist is published on our blog if you want to see what we look at.
Yes. We are a Google Partner and a Meta Business Partner.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.