What We Do
Performance MarketingSEO, AEO & GEOWeb DevelopmentShopify DevelopmentAI & AutomationsSocial Media Marketing
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Home/Social Media Marketing
Social Media

The Content Layer That Feeds the Ads.

We're not a content mill, and social isn't our headline act. We run it because paid media dies without creative worth testing, and a brand with a dead feed loses the people who check it before they buy.

The Short Version

Posting Isn't the Job. Being Worth Watching Is.

Anyone can fill a calendar. The hard part is being the account someone doesn't scroll past twice.

01

Strategy & Positioning

What you say, why anyone should care, and which platforms are actually worth your time. Usually fewer than you're currently on.

02

Content That Earns It

Concepts, copy, design, photo and video. Built around your audience's actual life, not the trending audio of the week.

03

Community & Reputation

Comments answered, DMs handled, sentiment watched. Leaving your inbox on read is a growth strategy for precisely nobody.

Scope

What You Get Every Month

No mystery line items. If it isn't here and you need it, ask. We'll either do it or tell you who should.

Content StrategyReels & VideoDesignCopywritingCommunityInfluencerPRPaid Amplification
  • A content plan tied to business moments: launches, seasons, campaigns, not just filler
  • Original creative: static, carousel, reels, short-form video, motion
  • Copywriting with an actual voice, in English or Hinglish, as your audience prefers
  • Community management with defined response times
  • Influencer and creator partnerships, briefed and managed end to end
  • PR and media outreach when the story is worth pitching
  • Paid amplification on the posts that deserve it, done properly rather than 'boosted'
  • Monthly reporting on reach, engagement quality and what it did for the business
Process

How We Run Social

No discovery phase that's really just three weeks of invoicing.

01

Listen First

We read your comments, your reviews and your competitors' feeds before we write a word. Free research, sitting in plain sight.

02

Set the Voice

One clear personality, documented, so the brand sounds like itself whoever's writing that week.

03

Make & Ship

Monthly batches, approved in one round, published on schedule. No last-minute scrambling for a post at 6pm.

04

Read the Data

What earned saves and shares, what died quietly. More of the first thing. Repeat.

Our Clients, Our Pride

Brands We Work With

A cross-section of the brands we work with. Ask us for references in your category on a call.

Wadi Group
Metro One
FarmMela
Thomas Cook
REPL
CAS
Eugenics
SOTC
JBA Concrete Solutions
Drive Anywhere
Intermat India
SIAL India
Vinexpo India
Inter Ads Exhibitions
Costa CoffeeBevzillaIsaac LuxeHeena KochharYoga BarGodfather BeerPolkaGianchandBella Vita OrganicKalamkaniDough & CreamBarosi
Selected Work

Social Work We're Happy to Talk About

A few of the brands whose feeds we've handled. Ask for the reels on a call.

Beauty / Aesthetics

Isaac Luxe

Aesthetics clinic in a category where the content has to build trust and desire at once, without over-claiming. Founder-led content plus treatment education.

+34%
Engagement rate
+29%
Enquiries
Consumer / D2C

Bevzilla

Instant coffee brand competing on personality in a feed full of louder budgets. Concept-led content and creator seeding.

+47%
Follower growth
2.1M
Reel views
Food & Beverage

Costa Coffee

Global coffee brand needing content that felt local without breaking global guidelines. Store-level and seasonal campaign content.

+52%
Reach
+38%
Saves
Keep Going

The Rest of What We Do

Everything here works better when it's not bought in isolation. That's not a sales line. It's just how the channels feed each other.

Ideate. Design. Market.

Want This Done Properly?

Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.

hello@routeignite.com · Udyog Vihar Phase IV, Gurugram
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