Committee decisions, long cycles and small target markets. We run B2B digital marketing around qualified opportunities and revenue, working with your sales team rather than handing them leads they did not ask for.
A B2B digital marketing agency should be judged on pipeline, not traffic. B2B deals are made by committees over months, often from a small number of well-defined accounts. Marketing built for consumer brands, chasing reach and cheap clicks, produces impressive reports and an empty sales pipeline.
We run B2B marketing against qualified opportunities and revenue, and we work alongside your sales team rather than handing them a spreadsheet of form fills.
| Consumer marketing | B2B marketing | |
|---|---|---|
| Buyers | Millions of individuals | A few hundred or thousand target accounts |
| Decision | One person, often in minutes | A committee, over weeks or months |
| Search volume | High | Low, but each search can be worth a large contract |
| What converts | Offers and emotion | Proof, specifics and trust in the people behind the product |
| Right metric | Cost per sale | Cost per qualified opportunity and pipeline value |
An agency that reports B2B results in impressions and cost per lead is measuring the wrong business.
Our B2B and enterprise clients include HCL, Thomas Cook, SOTC, REPL and GovEVA, along with exhibitors and organisers at trade shows such as Intermat India, SIAL India and Vinexpo India.
Exhibitions are a discipline of their own: fixed deadlines, a hard stop and leads that go cold within days of the show closing. We have run them repeatedly, and the post-show follow-up is usually where most of the value is found or lost.
Marketing and sales agree what a qualified lead is before any campaign starts. Most B2B friction comes from never having had that conversation.
Every lead in one CRM with its source, so it is possible to see which campaigns produce opportunities rather than just enquiries.
Deal outcomes feed back to marketing and to the ad platforms, so budget moves toward what produces revenue.
A cross-section of the brands we work with. Ask us for references in your category on a call.
It runs the marketing that fills a B2B sales pipeline: search and SEO for high-value terms, content for technical buyers, LinkedIn and account targeting, events and exhibitions, and the CRM and nurture systems that carry a lead through a long decision.
By qualified opportunities, pipeline value and closed revenue. Impressions and cost per lead are useful diagnostics but say little about whether marketing is producing business.
For reaching specific companies and job functions, usually yes, despite higher costs per click. It works best alongside search and content rather than on its own.
Paid search can produce opportunities within weeks. SEO and content compound over months. With long sales cycles, judge campaigns on pipeline created, not only on deals closed so far.
Yes. We agree lead definitions with sales up front and review pipeline together. B2B marketing that operates separately from sales rarely works.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.