Parents and students have seen every topper banner. We market schools, colleges and edtech on specific, sourced proof and a fast admissions process, inside the ASCI and CCPA rules that now govern education advertising.
Education marketing sells to parents and students who are deeply sceptical, with good reason. They have seen every "100% placement" banner and every topper photo. Admissions marketing that relies on big claims is both less effective and, increasingly, a regulatory risk.
We market schools, colleges and edtech on credibility: real outcomes, clearly sourced, and an admissions process that answers questions quickly.
| Stage | What parents and students need | What we build |
|---|---|---|
| Discovery | To find you when they search by area, board, course or fee range | Search campaigns and SEO for the queries that matter in your admissions season |
| Consideration | Proof the institution is what it claims to be | Content on faculty, facilities, curriculum and outcomes, with sources |
| Enquiry | A quick, human answer | Instant WhatsApp acknowledgement and assignment to the admissions team |
| Visit or counselling | A campus visit or counselling session that is easy to book | Booking flows with reminders, tracked as the key conversion |
| Enrolment | Clarity on fees, documents and deadlines | Follow-up sequences timed to your admissions calendar |
Admissions seasons are short. A slow response in the peak weeks costs a full year of enrolment for that student.
The rules on education advertising in India have tightened, particularly for coaching.
None of this weakens education marketing. It forces it to be specific, and specific claims are more persuasive than superlatives. "Our Class 12 students' results for the last three years, published in full" does more than a banner of three toppers.
Our education clients include Doubtnut, Presidium, Mother’s Pride, Birla Open Minds International School and Trinity Global School.
Parents search by area and board. A well-run Google Business Profile and location-specific pages often outperform paid campaigns for schools.
Faculty, facilities, a day in the life, and outcomes with sources. Video walkthroughs answer the questions parents would ask on a visit.
Enquiries answered in minutes during peak weeks, with counselling and campus visits booked in the first conversation.
A cross-section of the brands we work with. Ask us for references in your category on a call.
It runs admissions marketing: search and social campaigns, local SEO, content that builds trust with parents and students, and the systems that turn enquiries into campus visits, counselling sessions and enrolments.
Claims about results, rankings and placements need to be substantiated, rankings should cite their source and year, and the CCPA's 2024 coaching guidelines restrict false claims about selections and guaranteed jobs.
Only with the student's written consent, and with honest detail about the course they actually took. Coaching institutes in particular are now held to this under the CCPA guidelines.
Well before peak season, so search visibility, content and retargeting audiences are in place when parents start looking, not after.
Yes. Our education clients include edtech, K-12 schools, higher education and coaching.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.