Plus is a real step up for the businesses that need it, and an expensive subscription for the ones that do not. We will tell you which you are before quoting the migration, then build it properly if the answer is yes.
Shopify Plus is the enterprise tier. What you get that standard Shopify does not offer: customisable checkout through Checkout UI extensions and Shopify Functions, up to 9 additional expansion stores for international markets, higher API limits, B2B functionality and Shopify Flow automation.
When it is worth it: broadly above roughly ₹8 to ₹10 crore annual revenue, or earlier if you specifically need custom checkout, multi-market storefronts or B2B alongside D2C. Below that, the platform fee usually buys features you will not use.
| Capability | Standard Shopify | Shopify Plus |
|---|---|---|
| Checkout customisation | Branding only | Full, via extensions & Functions |
| Expansion stores | Separate subscriptions | Up to 9 included |
| B2B / wholesale | Apps or a second store | Native |
| Automation | Third-party apps | Shopify Flow included |
| API rate limits | Standard | Substantially higher |
| Indicative cost | From ~₹2,500/mo | From ~₹2,00,000/mo |
The honest test: if you cannot name a specific feature in the right-hand column that you need, you are not ready for Plus.
Moving off Magento, WooCommerce or custom builds, with data integrity and redirect mapping treated as the main risk rather than an afterthought.
Checkout UI extensions and Shopify Functions for bundling, custom shipping logic, B2B rules and the conversion work only Plus permits.
Expansion stores, Markets configuration, currency and language handling, and the hreflang setup that stops the versions competing with each other.
A cross-section of the brands we work with. Ask us for references in your category on a call.
Pricing is negotiated with Shopify and commonly starts around ₹2,00,000 a month, moving to a revenue-based model at higher volumes. Agency implementation is separate and scoped per project.
It is worth it when you can name the specific capability you need: custom checkout, expansion stores for multiple markets, native B2B, or higher API limits. If none of those apply, standard Shopify with well-chosen apps does the same job for far less.
Typically 12 to 20 weeks depending on catalogue size, integrations and how much custom logic exists on the current platform. Data quality and URL redirect mapping drive the timeline far more than design does.
We are a Shopify Partner and have built and migrated stores on Plus. For enterprise programmes we scope per project rather than quoting a flat retainer, because the technical surface is genuinely larger.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.