A store that looks stunning and converts at 0.8% is an expensive gallery. We design Shopify storefronts around the decisions a buyer actually makes, then make them look like a brand worth buying from.
Shopify design is not decoration. On an e-commerce store the design decisions that matter are the ones that affect whether someone adds to cart: how the product gallery behaves on a phone, how variants are chosen, how trust is established above the fold, and how few taps stand between interest and checkout.
A store can look beautiful in a case-study screenshot and convert at 0.8%. We design against the conversion rate, then make it look good.
Three routes with very different costs. Most brands are pushed toward the most expensive one they do not need.
| Route | Cost | Time | Right when |
|---|---|---|---|
| Premium theme, configured | ₹60,000 – ₹2,00,000 | 3 – 6 wks | Catalogue is straightforward and speed to launch matters most |
| Premium theme, customised | ₹2,00,000 – ₹6,00,000 | 6 – 10 wks | You need a distinct look but standard commerce mechanics |
| Custom theme from scratch | ₹6,00,000 – ₹15,00,000 | 8 – 16 wks | The storefront experience is genuinely your differentiator |
Most D2C brands under roughly ₹5Cr revenue are better served by the middle row. A custom theme you cannot afford to maintain ages badly.
The homepage gets the attention. These pages get the revenue.
Gallery behaviour, variant selection, size guidance, trust signals and delivery expectations. The single highest-leverage template on the store.
Filtering that does not generate thousands of junk URLs, plus buying-guide content, because collections carry the commercial search demand.
Reducing the drop between add-to-cart and paid. On Plus this extends into the checkout itself.
A cross-section of the brands we work with. Ask us for references in your category on a call.
Configuring a premium theme runs ₹60,000 to ₹2,00,000. Customising one is ₹2,00,000 to ₹6,00,000. A fully custom theme is ₹6,00,000 to ₹15,00,000. Most growing D2C brands get the best return from the middle option.
Usually not. Premium themes cover standard commerce mechanics well and are maintained for you. A custom theme is worth it when the storefront experience itself is your differentiator, or when your merchandising genuinely does not fit an off-the-shelf structure.
Yes, and it is the main thing to get right. Traffic losses after a redesign are almost always changed URL handles, missing redirects, removed collection pages or schema dropped by the new theme. We map redirects before launch, not after the drop shows up.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.