Getting the store built is the easy half. We run the paid, organic and retention work that turns a Shopify store into a business, and we will tell you which of the three is actually your bottleneck before you spend on the other two.
A Shopify marketing agency is not the same as a Shopify development agency. Development gets the store built. Marketing gets it found, gets traffic to convert, and gets the second and third order out of a customer who already bought once.
The work splits into three: paid acquisition, organic search, and retention. Most stores are running one of the three properly and wondering why growth stalled.
| Lever | What it does | Typical first win | Watch out for |
|---|---|---|---|
| Paid acquisition | Google Shopping, Meta, and marketplace ads driving new customers | Cutting waste in existing campaigns, usually within weeks | Scaling spend on a store that converts badly. You are buying the same problem in bulk. |
| Organic search | Collection-led SEO that compounds and does not stop when spend stops | Technical fixes releasing traffic already earned | Blog content that never touches a product page |
| Retention | Email, WhatsApp and flows that earn the repeat order | Abandoned cart and post-purchase flows | Discounting into a habit customers wait for |
If forced to pick one to fix first on a store already trading, it is nearly always conversion rate, because it multiplies the other three.
Google Shopping and Performance Max, Meta prospecting and retargeting, and marketplace advertising, managed to a target ROAS or contribution margin rather than to impressions.
Technical Shopify SEO, collection-level content, and the AI-search work that gets a brand cited in ChatGPT and AI Overviews.
Email and WhatsApp automation, on-site testing, and the flows that lift repeat rate. The cheapest revenue in e-commerce.
A cross-section of the brands we work with. Ask us for references in your category on a call.
It runs the demand side of the store: paid acquisition through Google and Meta, organic search, and retention through email and WhatsApp. A good one also works on conversion rate, because traffic to a store that converts poorly is the most expensive mistake in e-commerce.
As a rough starting point, growing D2C brands spend 15 to 30% of revenue on marketing, weighted toward paid early and shifting toward organic and retention as the brand matures. Agency fees are usually a retainer plus a percentage of managed spend, or a flat retainer at lower spend levels.
Yes, and we would rather do both because they inform each other. Search query data from paid campaigns is the fastest, most honest keyword research available, and it tells you what actually converts long before an SEO tool will.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.