Property leads are cheap. Buyers who show up at the site are not. We run real estate campaigns against site visits and bookings, with RERA compliance built in and a follow-up system that does not let a hot enquiry wait until tomorrow.
Real estate marketing is judged on site visits, not leads. A property enquiry costs little to generate and is worth almost nothing until the buyer stands in the sample flat. Campaigns optimised for cost per lead fill a sales team's phones with people who were never going to visit.
We build real estate campaigns around the site visit as the conversion that matters, and we build them inside RERA's advertising rules from the first draft.
Every stage between the ad and the booking loses people. The money is in fixing the stage that loses the most.
| Stage | What usually goes wrong | What we do instead |
|---|---|---|
| Enquiry | Portal and form leads with no budget or location qualification | Qualifying questions on budget, configuration and timeline before a lead reaches sales |
| First call | Called back hours later, often by whoever is free | Instant WhatsApp acknowledgement and automatic assignment to a named sales person |
| Site visit booking | "We will call you to fix a time" | A visit slot booked in the first conversation, with reminders and a map pin |
| Site visit | No follow-up plan after the visit | Structured follow-up through the decision window, which in property is weeks, not days |
| Booking | Attribution lost, so marketing cannot see which campaigns produce buyers | CRM tracking from first click to booking, fed back to the ad platforms |
For most developers, fixing response speed and site-visit booking produces more sales than any increase in ad budget.
This is the section most agencies treat as small print. The Act does not.
The common trap is the pre-launch campaign. Expression-of-interest and soft-launch campaigns for a project that is not yet registered fall squarely within what Section 3 prohibits, however they are worded.
We check the registration status, the state authority's current requirements and every claim in the creative before a campaign goes live. It is slower than skipping it, and much faster than dealing with a notice from the authority.
Captures buyers already searching by location, configuration and builder name. The highest-intent channel, and the most expensive per click for good reason.
Builds a project's story over the weeks a buyer takes to decide: walkthrough videos, location context, progress updates. Strong for launches and retargeting site visitors.
Portals rent you attention. A fast project microsite with clear configuration, pricing and RERA details turns that attention into leads you own.
Our construction and real estate clients include Dholera World, Guba Homes, Metro Buildtech, Brawn Globus and Pramod, among more than twenty businesses across construction, interiors and property.
A cross-section of the brands we work with. Ask us for references in your category on a call.
Not if the project requires registration. Section 3 of the RERA Act prohibits advertising, marketing or selling such a project until it is registered with the state authority, and that includes pre-launch and expression-of-interest campaigns.
The project's RERA registration number and the website of the state authority where its details are listed. Some states add requirements, such as MahaRERA's QR code on advertisements.
Usually a mix of unqualified leads, slow first response and no structured way to book a site visit. Fixing those three typically does more than raising the ad budget.
Portals bring volume, but the leads are shared and you do not own the audience. Most developers do best with portals alongside their own search, social and project microsite.
Yes. Channel partners need the same RERA discipline as developers, including their own registration, so we make sure partner campaigns stay compliant too.
Tell us what's broken. We'll tell you whether we're the right people to fix it, and if we're not, we'll say so.