Anyone can hand you a spreadsheet of names. We build the whole funnel that turns franchise enquiries into signed franchisees: microsite, brochure, ads, qualification, CRM and WhatsApp follow-up. For franchisors anywhere in India.
Franchise lead generation is finding people with the capital, intent and location to open your franchise, then moving them from first enquiry to a signed agreement. Route Ignite is a Gurugram agency that does this end to end for franchisors across India: the microsite and brochure investors read, the ads that find them, the qualification that filters them, and the CRM and WhatsApp follow-up that keeps them moving.
We have generated more than 45,000 franchise leads, signed more than 150 franchises for salon brands and closed more than 200 restaurant and cafe locations. A franchise lead is only worth what it costs to turn into a signed franchisee, so that is the number we measure.
Most franchisors do not have a lead problem. They have a funnel problem, with one broken stage hiding behind a healthy-looking lead count.
| Stage | Where it usually breaks | What we build |
|---|---|---|
| Investor-facing assets | A generic brand website and a product brochure that never answers what an investor actually asks: what do I put in, and what do I get back | A dedicated franchise microsite and a franchise brochure built around the investment, the unit economics, the support and the opportunity |
| Demand generation | Boosted posts and a portal listing, with no control over who sees the offer or where | Google and Meta campaigns targeted by city, investment band and intent, plus search visibility for the questions investors type |
| Qualification | Every enquiry goes straight to the sales team, who spend days on people who cannot invest or will not relocate | Questions on budget, city, space and timeline at the form and on WhatsApp, so only serious investors reach a call |
| Follow-up | Leads go cold because nobody replied in the first hour, or the follow-up lives in one person's phone | A CRM with lead routing, automated WhatsApp sequences and reminders for the sales team |
| Reporting | Lead counts that look good while signings stay flat | Cost per qualified lead and cost per signed franchisee, by city and channel |
The single biggest lever for most franchisors is not more leads. It is a higher share of enquiries that are qualified and followed up properly.
Franchise portals have a place. They give reach and a ready audience of investors. What they do not give you is control: your listing sits next to your competitors', and follow-up is usually left to you.
We use portals where they help and build an owned funnel beside them, so your expansion does not depend on one listing or one ad account.
Four steps, run by the same team from planning to reporting.
Investment, payback, support and the format you are franchising. The funnel is built around what an investor needs to believe.
Microsite, brochure, landing pages, campaigns and the CRM they feed into, built together so nothing is handed over twice.
Budget, city, space and timeline are captured up front, on the form and over WhatsApp, so your team talks only to serious investors.
Reporting follows each lead to the outcome, so you see cost per qualified lead and cost per signed franchisee, not just volume.
Franchise buyers in different categories ask different questions. We have built funnels for the two we know best.
Investor-facing proof, city-wise targeting and WhatsApp qualification for salon and beauty brands. See the salon franchise approach →
Format-wise funnels for QSR, cafe and dine-in brands, built around location, investment band and launch support. See the restaurant franchise approach →
Franchise lead generation is the work of finding people with the capital, intent and location to open your franchise, and moving them from first enquiry to a signed agreement. It covers the investor-facing assets, the advertising, the qualification of enquiries and the follow-up, not just collecting form fills.
Everything between a stranger and a signed franchisee: a dedicated franchise microsite, a franchise brochure, Google and Meta campaigns, search visibility for franchise queries, enquiry qualification, a CRM with lead routing, WhatsApp follow-up sequences, and reporting on cost per qualified lead and cost per signed franchisee.
Our franchise work is concentrated in salons and beauty brands, and restaurants and cafes. We have generated more than 45,000 franchise leads in total, signed more than 150 franchises for salon brands and closed more than 200 restaurant and cafe locations.
Yes. We are based in Gurugram but work with franchisors across India. Campaigns are targeted by the cities and states a brand wants to expand into, so the geography follows your expansion plan, not our address.
On cost per qualified lead and cost per signed franchisee, broken out by city and channel. A raw lead count is easy to inflate and tells you little, so we report on the numbers that connect to signed agreements.
No. Consultants help structure the franchise offer and portals add reach. We build the owned funnel around them: the microsite, ads, qualification and follow-up you control, so expansion does not depend on a single listing.
No, and anyone who does is selling you something. Signings depend on the strength of the franchise offer, the unit economics, the brand and how quickly your sales team follows up. We control the funnel and report on it honestly.
Tell us the brand, the formats you want to franchise and the cities you want to open in. We'll tell you whether we're the right people, and if we're not, we'll say so.